If you’re like most of us, it’s MUCH more than you’d care to admit.
I mean, you know that you HAVE to keep creating compelling marketing to attract new clients (and even to keep the clients you already have from going elsewhere).
But, it all feels like a LOT of frustrating guesswork, doesn’t it?
Especially when, just about every week, there’s some marketing “guru” telling you that you should be using this Facebook ad strategy or that type of Instagram post or that you should be using this latest shiny app to pile 10,000 new leads into your pipeline by this time tomorrow.
How are you supposed to have time to run
your gym or training studio if you’re constantly trying to come up with the right marketing strategies to keep the income flowing?
First, I want to let you know that you’re far from alone. Virtually every fitness business owner struggles with marketing.
That’s partly because there’s SO much conflicting information out there, it’s hard to figure out which advice is solid, and which is just a bunch of nonsense created by someone who appointed themselves a fitness marketing “guru” earlier this morning!
But, it’s also because that’s not where you want to spend your time. You’ve got clients to take care of, employees to deal with, and a thousand other responsibilities to attend to. So, the last thing you want to do is agonize over your next marketing campaign!
And second, there’s no longer a need to try to cobble together a marketing calendar based on a dozen gurus’ unfounded opinions.